Your business is stronger than it looks.
THE PROBLEM
There’s a gap between how your business actually performs and how it shows up.
That gap is where money is leaking.
We find it. We quantify it. We show you exactly what to fix first — without a full redesign or a six-month retainer.
WHY THIS HAPPENS
Most small businesses don’t have a traffic problem. They have a clarity problem.
The brand doesn’t reflect the business.
The message doesn’t match the value.
The website doesn’t convert.
So good businesses look average.
And average businesses get ignored.
Not because the business is weak. Because the signal isn’t clear.
HOW WE WORK
One step. Complete clarity.
This is not a redesign. Not a marketing plan. Not a vague audit. Its a diagnostic. We look at how your business presents itself across your brand, messaging, website and identify exactly where it’s breaking down.
We review your business across:
Brand positioning
Messaging clarity
Website structure and conversion
Offer clarity and pricing signals.
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We analyse where the gaps are. Then we turn that into something usable.
01
Start with the diagnostic.
$2,450 fixed price.
No discovery calls. No drawn-out sales process.No obligation to continue.
You don’t need to work with us afterwards.
This stands on its own.
02
We look at everything.
Your website, SEO, brand voice, messaging, social media, competitors.
Fresh eyes.
Five to seven business days.
03
What you get.
A clear written breakdown of what’s working and what isn’t.
The specific gaps that are costing you results.
A prioritised list of what to fix first.
A 30 minute walkthrough call to talk it through properly.
04
Post-diagnostic.
We scope tailored work based on what we find.
Just the right recommendations for your business.
“We knew something was off, but couldn't pinpoint it.
The diagnostic report made it immediately clear what needed to change and why.
We started seeing better quality enquiries within weeks.”
- Katherine, Signature Colour and Design
THE DIAGNOSTIC REPORT
A proper diagnostic.
Not a vague report.
We spend a week inside your business. Your website, your messaging, your competitors, your brand voice — all of it. Then we deliver a clear, honest report that tells you exactly what's working, what isn't, and what to fix first.
No vague recommendations. No fluff. Just the truth about where you are and a specific plan to move forward.
$2,450 inc GST
Written diagnostic report
Everything we find, written plainly. What's working, what's costing you money, and what to fix first.
Recommendations document
A prioritised action plan. Not a wish list. A clear sequence of what to do and in what order.
30-minute walkthrough call
We take you through everything. No pitch. Just the truth about where you are and where to go next.
AFTER THE DIAGNOSTIC
Every business is different. So is everything that follows.
We scope and quote based on what we actually find. Fixed price, agreed upfront. No packages, no hidden extras, no surprises.
Take the diagnostic and run.
It's yours. Implement it yourself, hand it to someone else, or put it in a drawer. The diagnostic has value whether you work with us or not.
We scope and build.
Website, messaging, copy, content strategy, brand voice — whatever surfaces from the diagnostic, we can handle. Clean work, fixed price, scoped to what you actually need.
We stick around.
For businesses that want ongoing support, we structure a retainer around what you actually need. Not a package. Not a price list. Just the right amount of the right work, month to month.
"You’ve built something worth talking about. We make sure it looks like it."
ABOUT US
We’ve worked at the highest levels of Australian arts and business.
Jono Woods focuses on clarity, positioning, and message.
Paul Champion focuses on structure, performance, and conversion.
Between us we've worked across hospitality, the arts, finance and professional services, retail, and trade. We know what good looks like. And we know what's getting in the way.
We use AI tools to work faster and sharper. They help us research, draft, and pressure-test ideas. But every recommendation, every word of copy, every strategic call? That is all us.
COMMON QUESTIONS
The questions worth asking first.
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$2,450 inc GST. That's it. No hidden extras.
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Three options. You take the report and implement it yourself — completely fine, the diagnostic has value on its own. We scope and quote for specific work based on what we find. Or we structure an ongoing retainer if you want regular support. There's no pressure to do anything beyond the report. We'd rather give you something genuinely useful than pitch you work you don't need.
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We have developed our own AI systems to help us research faster, draft quicker, and pressure-test ideas before we finalise them. But the strategy, the messaging, the recommendations — those come from us. We're not running your brief through a chatbot and sending back the first result. AI is our tool. Clarity is still our product.
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We'd still start with the diagnostic. Building before diagnosing is how you end up with a beautiful site that still doesn't convert. The report tells us exactly what the site needs to say, how it needs to be structured, and who it needs to speak to. Then we build from that.
If something feels off, you’re probably right.
This is how you find out exactly where - and what to do about it.