Legal Document

Website Terms & Conditions

ClarifyAI Pty Ltd | Effective date: 30 September 2026


These Terms and Conditions ('Terms') govern your use of the Clarify website at www.clarifyai.com.au ('Website'), operated by ClarifyAI Pty Ltd (ACN 696 284 723 | ABN 85 696 284 723) ('Clarify', 'we', 'us', 'our'). By using this Website, you agree to these Terms. If you do not agree, please do not use this Website.

1. About Clarify

Clarify is an AI search visibility and digital clarity consultancy registered in Victoria and working across Australia. We check how AI tools such as ChatGPT, Gemini, Perplexity and Google's AI Overviews describe and recommend a business, and help fix what is stopping it from being recommended.

Our services include the AI Visibility Audit, the Monthly Visibility Watch, and related consulting, content, copy and website work. We provide these directly to businesses, and to agencies and web studios who offer them to their own clients under their own brand ('Partners').

2. Use of This Website

2.1 Permitted use

You may use this Website for lawful purposes only. You agree not to:

  • Use the Website in any way that breaks any law or regulation
  • Send unsolicited or unauthorised advertising or promotional material through the Website
  • Try to gain unauthorised access to the Website or its underlying systems
  • Use automated tools to scrape, copy or extract content from the Website without our written consent
  • Do anything that could damage, disable or impair the Website

2.2 No account required

You do not need an account to use this Website.

3. Information on This Website

3.1 General information only

The content on this Website, including our published method, describes our services and how we work. It is general information only and is not advice tailored to your business.

3.2 Accuracy

We take reasonable care to keep the Website accurate and current, but we do not promise that it is complete or up to date at all times. We may change, update or remove content at any time without notice.

3.3 Pricing

We do not sell services through this Website. Pricing for businesses is quoted in writing. Partner pricing is set out in our partner one-pager and confirmed in the Partner Agreement. Any pilot or founder pricing is offered at our discretion, may be limited, and applies only as confirmed in writing.

4. Enquiries, Forms and Calls

You can contact us by email or through the enquiry form on our Get in Touch page, request our partner one-pager, or book a call through our online booking link.

Sending an email, submitting a form or booking a call is an expression of interest only. It does not create a contract, a client or partner relationship, or any obligation on either party, and it does not guarantee that we will take on any work.

Forms on this Website are processed by Formspree, Inc. and call bookings are handled by Google. See our Privacy Policy for how we handle the information you provide.

5. Engaging Our Services

No services are purchased or paid for through this Website. All work is governed by a separate written agreement, and no work starts until that agreement is in place.

5.1 Businesses

Work for businesses that engage us directly is governed by our Terms of Engagement and the quote or scope of work we provide.

5.2 Agency Partners

Work for Partners is governed by our Partner Agreement, which includes a non-disclosure agreement and non-solicitation terms. We sign it before you share any client information with us. The Partner Agreement sets out pricing, the trial period, notice periods, ownership of reports and data, and how we handle your clients' information.

Any summary of partner terms on this Website is a guide only. If anything on this Website differs from a signed Partner Agreement, the Partner Agreement applies.

6. About AI Visibility Results

AI tools change how they answer questions all the time, and the same question can get a different answer from one moment to the next. Because of this:

  • Our findings, scores and screenshots show what AI tools said at the time we tested them
  • We do not own or control ChatGPT, Gemini, Perplexity, Google or any other AI platform, and we are not responsible for what they say
  • We do not guarantee that any business will be mentioned, recommended or ranked by any AI tool or search engine
  • We do not guarantee any particular outcome, such as more traffic, enquiries or revenue

Our recommendations are based on our experience and testing. Results depend on many things outside our control, including how and when recommendations are put in place.

7. Intellectual Property

7.1 Our content

All content on this Website, including text, images, graphics, our published method, the Clarify name, logo and brand identity, is owned by or licensed to ClarifyAI Pty Ltd and is protected by Australian and international intellectual property laws. You must not copy, reproduce, distribute, modify or create works based on this content without our written consent, except for your own personal, non-commercial use.

7.2 Your content

When you send us information through this Website or by email, you give us a limited licence to use it to respond to you and, if we work together, to deliver the agreed services. We do not claim ownership of your business information.

7.3 Deliverables

Ownership of reports and other deliverables is set out in the Terms of Engagement or Partner Agreement that applies to the work.

8. Use of Artificial Intelligence

We use AI tools in two ways. First, testing AI platforms is part of the service itself, because we need to see what they say about a business. Second, we use our own AI-assisted tools to help with research, drafting and checking our thinking. Every finding, recommendation and report is reviewed and signed off by our team.

9. Third-Party Services and Links

This Website uses or links to services run by other companies, including:

  • Squarespace (Squarespace, Inc., United States): website hosting
  • Formspree (Formspree, Inc., United States): form processing
  • Google (Google LLC, United States): call bookings and website analytics
  • Meta (Meta Platforms, Inc., United States): advertising measurement
  • LinkedIn and Instagram: links to our social media profiles

These services are run independently of Clarify. We are not responsible for their content, availability or privacy practices. Please check their own terms and privacy policies.

10. Disclaimer

To the maximum extent the law allows, this Website and its content are provided 'as is' and 'as available', without any warranty. We do not promise that the Website will always be available, uninterrupted, error-free or free from viruses.

Nothing in these Terms excludes any guarantee, right or remedy you have under the Australian Consumer Law that cannot legally be excluded.

11. Limitation of Liability

To the maximum extent the law allows, ClarifyAI Pty Ltd and its directors, employees and contractors are not liable for any direct, indirect or consequential loss or damage arising from your use of, or inability to use, this Website or its content.

Where our liability cannot be excluded but can be limited, our total liability to you for any claim relating to this Website is limited to $100 AUD. Liability relating to our services is governed by the agreement that applies to those services.

Nothing in these Terms limits liability for fraud, or any other liability that cannot be limited under Australian law.

12. Australian Consumer Law

Our services come with guarantees that cannot be excluded under the Australian Consumer Law. For a major failure with a service, you are entitled to cancel your service contract and get a refund for the unused portion, or compensation for its reduced value. You are also entitled to compensation for any other reasonably foreseeable loss or damage. If the failure does not amount to a major failure, you are entitled to have problems with the service fixed within a reasonable time and, if this is not done, to cancel your contract and get a refund for the unused portion.

13. Privacy

Your use of this Website is also governed by our Privacy Policy, which forms part of these Terms.

14. Changes to These Terms

We may update these Terms at any time. The current version will always be on this page, with its effective date at the top. By continuing to use the Website after a change, you accept the updated Terms.

15. Governing Law

These Terms are governed by the laws of Victoria, Australia. The courts of Victoria have exclusive jurisdiction over any dispute about these Terms or this Website.

16. Severability

If any part of these Terms is found to be invalid or unenforceable, that part will be removed and the rest of these Terms will continue to apply.

17. Contact

Questions about these Terms? Get in touch: