Privacy Policy
ClarifyAI Pty Ltd | Effective date: 21 March 2026
1. Who We Are
ClarifyAI Pty Ltd is a brand strategy and digital clarity consultancy based in Victoria, Australia. We help established Australian businesses align their digital presence with the quality of what they actually do.
Contact details:
- Email: hello@clarifyai.com.au
- Website: www.clarifyai.com.au
- Location: Victoria, Australia
2. What Personal Information We Collect
We collect personal information only when it is reasonably necessary for our business activities. The categories of information we collect include:
2.1 Information you provide via the contact form
Our website contact form (located at www.clarifyai.com.au/contact) collects the following information when you submit an enquiry:
- Your name
- Your email address
- The name and nature of your business
- Your website URL
- A description of where your business is currently at (selected from provided options)
- A description of what you are trying to fix or improve
- An indication of your budget range for potential work
2.2 Information collected automatically
When you visit our website, certain information may be collected automatically by our website platform (Squarespace) and any associated analytics tools, including:
- Your IP address and general geographic location
- Browser type and device information
- Pages visited and time spent on pages
- Referring website or search terms used to find us
This information is collected in aggregate and is generally not linked to any individual unless required for security or fraud prevention purposes.
2.3 Information collected through third-party booking tools
If you book a free introductory call via our Calendly link, Calendly will collect your name and email address directly. Calendly's own privacy policy governs that collection. We may receive a copy of your booking details.
3. Why We Collect Your Information
We collect and use personal information for the following purposes:
- To respond to your enquiry and assess whether we are a suitable fit for your needs
- To deliver our audit, consultancy, and related services to you
- To communicate with you about your project, including sending reports, invoices, and walkthrough call details
- To improve our website and the quality of our services
- To comply with applicable legal obligations
We do not use your personal information for unsolicited marketing, and we do not sell your information to third parties.
4. How We Store and Protect Your Information
Personal information submitted through our contact form is processed and stored via Formspree, Inc., a third-party form processing service. Formspree is based in the United States. By submitting information through our contact form, you acknowledge that your information will be transmitted to and stored on servers located outside Australia, specifically in the United States. We have taken reasonable steps to ensure Formspree maintains appropriate data security standards; however, once information is transmitted overseas, it may be subject to the laws of that country.
Information you share with us during the course of an engagement (such as in emails, documents, or strategy sessions) is stored using standard business tools and cloud services with appropriate security controls. We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.
We retain personal information only for as long as it is needed for the purposes described in this policy, or as required by law.
5. Disclosure of Your Information to Third Parties
We do not sell, rent, or trade your personal information. We may disclose your information to the following third parties in the course of operating our business:
- Formspree, Inc. (United States) — processes contact form submissions on our behalf
- Calendly, LLC (United States) — facilitates booking of introductory calls, if used
- Squarespace, Inc. (United States) — hosts this website and may process visitor analytics
- Accounting and invoicing software — used to manage billing and client records
- Professional advisors — including legal, financial, and insurance advisors, where required
We may also disclose personal information if required or authorised by law, including in response to a court order or regulatory request.
6. Cross-Border Disclosure
As noted above, personal information submitted through our contact form is transmitted to and processed by Formspree in the United States. Our website is hosted by Squarespace, which also operates infrastructure in the United States. We may also use other cloud-based tools that store data outside Australia.
Before disclosing personal information to an overseas recipient, we take reasonable steps to ensure the overseas recipient handles the information in a manner consistent with the APPs. However, once transmitted, that information may be subject to the privacy laws of the receiving country, which may differ from Australian law.
7. Use of Artificial Intelligence Tools
ClarifyAI uses AI-assisted tools as part of our research and service delivery process. This may include the use of AI platforms to assist with drafting, analysis, and idea generation. Where AI tools are used, we take care not to input your personal or confidential information into those tools without appropriate safeguards. Our final recommendations and deliverables are always reviewed and authored by our team.
8. Cookies and Tracking Technologies
Our website is built on the Squarespace platform, which uses cookies and similar technologies to support core website functionality and collect anonymous analytics data. You may be able to configure your browser to refuse cookies, though this may affect the functionality of certain features on our site.
We do not use cookies for targeted advertising.
9. Your Rights
Under the Privacy Act 1988 (Cth) and the APPs, you have the right to:
- Request access to the personal information we hold about you
- Request correction of personal information that is inaccurate, out of date, incomplete, or misleading
- Make a complaint if you believe we have mishandled your personal information
To make an access or correction request, please contact us at hello@clarifyai.com.au. We will respond within a reasonable timeframe and at no charge in most cases. We may need to verify your identity before actioning your request.
10. Complaints
If you have a complaint about how we have handled your personal information, please contact us first at hello@clarifyai.com.au so we can attempt to resolve the matter. We will acknowledge your complaint within five business days and aim to resolve it within 30 days.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
- Website: www.oaic.gov.au
- Phone: 1300 363 992
- Mail: GPO Box 5218, Sydney NSW 2001
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. The updated version will be posted on this website with a revised effective date. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us: