Privacy Policy

ClarifyAI Pty Ltd | Effective date: 30 September 2026

1. Who We Are

Clarify is an AI search visibility and digital clarity consultancy working with businesses and agencies across Australia. We look at how AI tools such as ChatGPT, Gemini, Perplexity and Google's AI Overviews describe and recommend a business, and help fix what is holding it back.

We work with established businesses directly, and with agencies and web studios who offer our AI Visibility Audit and Monthly Visibility Watch to their own clients under their own brand ('Partners').

2. What Personal Information We Collect

We only collect personal information that is reasonably necessary for what we do. The type of information depends on how you deal with us.

2.1 When you contact us

If you use the enquiry form on our Get in Touch page, we collect your name, email address, your business website (if you choose to give it) and your message. If you email us, we collect your name, email address and anything else you choose to include. We use this information to reply to you.

2.2 When you request our partner one-pager

Our partner one-pager form collects your name, your agency name and your email address. We use these to send you the one-pager and follow up about a possible partnership.

2.3 When you book a call

If you book a call with us, the booking is made through Google Calendar appointment scheduling. Google collects your name, email address and any details you add to the booking, and shares them with us. Google's privacy policy governs its handling of that information.

2.4 When you work with us

If you become a client or Partner, we may collect:

• Contact details for you and the people we deal with in your business
• Billing details, such as your business name, ABN and billing email. Card payments are handled by Stripe. We never see or store your full card details
• Signed agreements, including any non-disclosure agreement
• For Partners, intake details about each client you brief us on, such as business name, location, services and competitors
• Where you ask us to make changes on your behalf (for example, to a website, business listing or Google Business Profile), the access details needed to make those changes

2.5 Information about the businesses we assess

To prepare an audit or monthly report, we review information that is already publicly available about a business and its competitors. This includes websites, business listings, directories, reviews, social media and the answers AI tools give. Some of this may contain personal information, such as the name of a business owner, a staff member or someone who left a review.

We only use this information to assess how a business appears online and to prepare our findings. We do not build profiles of individuals, and we do not contact anyone we find this way.

2.6 Information collected automatically

When you visit our website, some information is collected automatically by our website platform and the analytics and advertising tools described in section 10. This may include your IP address, general location, browser and device type, pages visited, time on site and how you arrived at our site.

2.7 Dealing with us anonymously

You can browse our website and ask general questions without telling us who you are. We will need your name and contact details to send you material, book a call or provide our services.

3. How We Use Your Information

We use personal information to:

• Reply to your enquiry and send information you have asked for
• Arrange and hold calls
• Assess whether a partnership or engagement is a good fit
• Deliver our audits, monthly monitoring, fixes and related services
• Send reports, invoices and service updates
• Manage our relationship with clients and Partners, including keeping records of agreements
• Understand how people use our website and improve it
• Measure the performance of our advertising
• Meet our legal, tax and accounting obligations

We do not sell your personal information. We will not add you to a marketing mailing list unless you have agreed to it, and any marketing email we send will include a simple way to unsubscribe.

4. Our Work for Agency Partners

When we work for a Partner, we handle information about the Partner's clients on the Partner's behalf, following the Partner's instructions and the terms of our Partner Agreement, which includes a non-disclosure agreement.

• We only use a Partner's client information to deliver the work that Partner has asked for
• We never contact a Partner's clients
• We never share one Partner's client details with another Partner or any other business
• Our reports carry the Partner's branding, not ours

Because our work is delivered under the Partner's brand, a Partner's client may not know we are involved. Each Partner is responsible for telling its own clients how their information is handled, including that it uses service providers.

If you are a client of one of our Partners and have a question about your information, your agency is the best first contact. You can also contact us directly at hello@clarifyai.com.au.

5. How We Use AI Tools

Testing AI tools is central to our work. To see how a business is described and recommended, we ask ChatGPT, Gemini, Perplexity and Google's AI Overviews the same kinds of questions a real customer would ask. These questions name the business, its category and its location.

We also use our own AI-assisted tools to help with research, drafting and checking our thinking. Every finding and recommendation is reviewed and signed off by our team.

When we use AI tools:

• We do not enter personal information about individuals beyond what is publicly available and needed for the work
• We do not enter confidential client or Partner information into public AI tools without appropriate safeguards
• We do not use AI to make decisions about individuals that significantly affect their rights or interests

Information entered into third-party AI tools is handled by the providers of those tools and may be processed outside Australia (see section 9).

6. How We Store and Protect Your Information

We store information using reputable cloud-based business tools with appropriate security controls. We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, change or disclosure.

Access details you give us to make changes on your behalf are stored securely, used only for the agreed work, and are not shared. When the work ends, we stop using them and delete our copy. We recommend you change any passwords you have shared with us at that point.

If we become aware of a data breach that is likely to cause serious harm, we will notify affected people and the Office of the Australian Information Commissioner where the law requires it.

7. How Long We Keep Information

We keep personal information only for as long as we need it for the purposes in this policy, or as long as the law requires. Financial and tax records are generally kept for five years. When we no longer need information, we take reasonable steps to delete it or remove anything that identifies you.

8. Who We Share Information With

We share personal information only where it is needed to run our business and deliver our services. The service providers we currently use include:

• Squarespace, Inc. (United States): hosts this website
• Formspree, Inc. (United States): processes forms submitted on this website
• Google LLC (United States): email, document storage, calendar bookings and website analytics (Google Analytics)
• Meta Platforms, Inc. (United States): website advertising measurement (Meta Pixel)
• Stripe, Inc. (United States): payment processing
• Xero Limited (New Zealand): invoicing and accounting
• Atlassian (Trello) (Australia and United States): client and project management
• AI platforms, including OpenAI (ChatGPT), Google (Gemini and AI Overviews) and Perplexity: used as described in section 5
• Professional advisers, such as our accountant, lawyers and insurers, where needed

We may change providers from time to time. We may also disclose information where the law requires or allows it, such as in response to a court order.

9. Overseas Disclosure

Most of the providers listed above store or process information outside Australia, mainly in the United States, and Xero in New Zealand. Before we use an overseas provider, we take reasonable steps to make sure it handles personal information in a way that is consistent with the APPs. Once information is overseas, it may be subject to the laws of that country, which may differ from Australian law.

10. Cookies, Analytics and Advertising

Our website uses cookies and similar technologies. These include:

• Essential cookies set by Squarespace so the website works properly
• Google Analytics, which tells us how visitors use our site, such as which pages are viewed and whether a form is submitted
• Meta Pixel, which tells us when people who have seen our ads on Facebook or Instagram visit our site. Meta may use this to show our ads to people who have visited our website

We do not use these tools to identify you personally. You can control or block cookies through your browser settings, although parts of the site may not work as expected. You can also opt out of Google Analytics using Google's browser add-on, and manage how Meta uses your information for ads in your Facebook or Instagram ad settings.

11. Accessing and Correcting Your Information

You can ask for access to the personal information we hold about you, and ask us to correct it if it is inaccurate, out of date, incomplete or misleading.

To make a request, email hello@clarifyai.com.au. We may need to confirm your identity first. We will respond within 30 days and will not charge you for making a request. If we refuse a request, we will tell you why in writing.

12. Complaints

If you think we have mishandled your personal information, please contact us first at hello@clarifyai.com.au. We will acknowledge your complaint within five business days and aim to resolve it within 30 days.

If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner (OAIC):

• Website: www.oaic.gov.au
• Phone: 1300 363 992
• Mail: GPO Box 5288, Sydney NSW 2001

13. Changes to This Policy

We may update this Privacy Policy when our services, tools or legal obligations change. The current version will always be on this page, with its effective date at the top.

14. Contact Us

Questions about this Privacy Policy or your personal information? Get in touch: