THE CLARIFY DIAGNOSTIC

A proper diagnostic.
Not a vague report.

We spend a week inside your business. Your website, your messaging, your competitors, your brand voice. All of it. Then we tell you exactly what's working, what isn't, and what to fix first.

$2,450 inc. GST  ·  5 to 7 business days

What we look at

Brand positioning Whether your story is clear, differentiated, and landing with the right people.
Messaging and voice Whether a stranger could tell you apart from three competitors in the same space.
Website structure and conversion Where visitors drop off and where the architecture is working against you.
AI visibility How AI-powered tools read your business, assessed in the context of your wider positioning.
Competitor positioning Where your competitors are outflanking you and where they're not.

WHY THIS MATTERS

Most businesses don't have a traffic problem.
They have a
clarity problem.

Your website gets visitors. Some of them are the right kind. But something between landing and enquiring isn't clicking.

It's not because the business is weak. It's because the signal isn't clear. The way you present isn't matching what you've actually built. That gap is where money leaks quietly. No alarm goes off. You just notice that conversions feel harder than they should.

We find the gap. We show you exactly where it is. Then we tell you what to do about it.


YOUR DELIVERABLES

Three things. No padding.

Everything you need to act. Nothing you don't.

01

Written diagnostic report

Everything we find, written plainly. What's working, what's costing you money, and what to fix first. Not a template. Written specifically for your business.

02

Recommendations document

A prioritised action plan. Not a wish list. A clear sequence of what to do and in what order. Practical enough to hand to someone and say: start here.

03

30-minute walkthrough call

Jono and Paul take you through everything together. No pitch. No upsell agenda. Just an honest conversation about where you are and where to go next.


HOW IT WORKS

One step. Complete clarity.

1

Get started

$2,450 fixed price. No discovery calls. No drawn-out sales process. Fill in the form and we take it from there.

2

We look at everything

Five to seven business days. Fresh eyes across brand, messaging, website, AI visibility, and competitor positioning. No assumptions.

3

You get the report

A clear written breakdown of what's working and what isn't. Specific gaps. A prioritised list of what to fix first.

4

We walk you through it

A 30-minute call with both of us. We take you through every finding. Then you decide what happens next. No obligation.

WHAT WE FIND

The gap is always hiding
in plain sight.

01

An accountant with 15 years experience specialising in small business tax.

Professional. Reliable. Experienced. Trusted results.

Google couldn’t differentiate them from every other accountant in the area - neither could potential clients.

Rewriting the page around their specialty brought in the exact clients they wanted.

02

A corporate training provider delivering compliance and leadership programs to corporate clients.

Every page described what the training covered. None of them said what changed because of it.

Nobody buys a course. They buy the result. Their website buried the outcome and led with the syllabus.

Reframed the offer. Conversion rate from page visit to enquiry nearly doubled.

03

A workplace safety consultancy. Tendering for government contracts worth millions. A track record that should have spoken for itself.

Their website looked like they did inductions for small warehouses. So that is exactly the kind of work that kept finding them.

The positioning was fixable. The contracts they were missing were not small.

The diagnostic found it in a week. Online enquiries from target clients tripled within a month. No rebrand required.

These are real patterns from real diagnostics. Specific enough to sting a little. If something here sounds familiar, that is not a coincidence.

Every one of these was fixable.

Not with a full rebrand. The accountant’s page just needed to lead with his actual specialty. The training provider had buried the result and led with the syllabus. The safety consultancy was speaking to small warehouses when the contracts they wanted were government-scale. Each diagnostic surfaced the fix inside a week.

We do not invent the ROI. We just find where it is already leaking, and tell you exactly what to do about it first.

THE DIAGNOSTIC REPORT

We don't ask you to trust us
before you've
seen the work.

Every diagnostic is different because every business has different problems. But the format is consistent: honest findings, clear priorities, no padding.

Sample diagnostic — Mercer & Associates (fictional)

Cover page of a diagnostic report from Clarify, a business consulting company, with contents listed from 1 to 12, including topics like 'What's Working', 'Market Context', 'Value Proposition', and 'Next Steps'. The company's logo is at the top center, with the tagline 'Finally look like the business you've become.' in the footer.

‍PAGE 2 OF 16 - CONTENTS

A business report titled 'Mercer & Associates Diagnostic Report', with section heading 'What's Working' in bold. The report discusses the company's strong track record, broad service range, effective team page, and location advantages. At the bottom, the website 'clarifyai.com.au' is visible along with the tagline 'Finally look like the business you've become.'

PAGE 3 OF 16 - WHAT’S WORKING

Screenshot of a diagnostic report titled "What's Not Working" from Mercer & Associates, discussing ineffective webpage content, lacks social proof, and invalid claims about their services.

PAGE 4 OF 16 - WHAT’S NOT WORKING

"We knew something was off, but couldn't pinpoint it. The Clarify Diagnostic made it immediately clear what needed to change and why. We started seeing better quality enquiries within days."

Katherine, Signature Colour and Design

AFTER THE DIAGNOSTIC

Every business is different.
So is everything that follows.

We scope and quote based on what we actually find. Fixed price, agreed upfront. No packages, no hidden extras, no surprises.

Take it and run.

The report is yours. Implement it yourself, hand it to someone else, or put it in a drawer. The diagnostic has value whether you work with us again or not.

We scope and build.

Website, messaging, copy, content strategy, brand voice. Whatever surfaces from the diagnostic, we handle. Clean work, fixed price, scoped to what you actually need.

We stick around.

For businesses that want ongoing support, we structure a retainer around what you actually need. Not a package. Not a price list. Just the right work, month to month.


COMMON QUESTIONS

The questions worth asking first.

  • $2,450 inc. GST. That's it. No hidden extras. No surprise add-ons.

  • Three options. Take the report and implement it yourself. We scope and quote for specific work based on what we find. Or we structure ongoing support if you want us to stay involved. There's no pressure to continue. We'd rather give you something genuinely useful than pitch you work you don't need.

  • We have developed our own AI tools that assist us in researching, drafting, and pressure-testing ideas. But every recommendation, every strategic call comes from us. You're hiring our thinking.

If something feels off,
you're probably right.
This is how you find out.

No calls required to get started.